We first of all decided to do a chick-flick it was immediate to us that we would be targeting our film to a female audience. After looking at the options we then decided that a 'school life' chick-flick had been very successful in the past such as Mean Girls, Wild Child and Angus, Thongs and Perfect snogging. We had an idea of what we wanted our film show and make our audience feel,and so by enlisting young females to play our roles, having characters that we thought our audience could relate to and by also having familiar setting (a school), that our film would be very popular with this type of audience.
Above is an example of what we think our target audience would be like. researching and also looking at a stereo-typical girl of our audience we would expect them to be between the ages of 13-15 years old + or - a year. Girls within this age group would be expected to listen to music such as: Leona Lewis, Cheryl Cole, Britney Spears and JLS. A pattern is shown within these choices of music as they are mainly female artist and the typical 'Boy Band' that young teenage girls seem to go crazy over. Our target audience would be interested in programmes such as: Skins, Waterloo Road, sweet sixteen, Glee and 90210. Again we see a pattern emerging as most of the characters involved are of the teenage years and also many of the programmes are set at school. This gave us great hope that as the programmes and movies also aimed at this audience and had great success ours would too. Girls of our audience would be generally shopping at places such as: New Look, H & M, Claires, Top Shop and River island which are just a few examples. Our film includes some of the most important aspects within the things that a teenage girl has within her life, this would create more of a relationship between the film and the audience creating an attraction that would lead them to come and watch 'Queen Bee'.
By Hannah
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